An alternative tourism by preserving the
culture and heritage of West Bengal has been
implemented this year it is still at a
nascent stage with huge potential. This is
an effort towards promoting Rural tourism
and to preserve the culture and heritage of
rural West Bengal. Rural tourism is an
employment generator, creating a good number
of direct and indirect employment
opportunities for people from varied
backgrounds both skilled and unskilled. IMSE
sees this as an excellent opportunity to
promote women entrepreneurship whereby the
women get the scope to break the stereotypes
and put their foot in the business field.
The new trend of environmental consciousness
among the masses and an increased interest
for Indian rural cultural heritage sites and
monuments, visiting places with rural
settings and taking a vacation in the places
away from the din and bustle of the urban
life has opened up new avenues for rural
IMSE focuses on rural tourism in its campuses at Ballavpur near Santiniketan and at Labhpur in Birbhum District. Both the campuses are positioned near the sites of cultural heritage of Bengal.
The Labhpur campus is near the house of Tarashankar Bandopadhyay, the eminent Bengali writer who has penned down masterpieces very close to every Bengali's hearts like "Hansulibanker Upkatha" and "Ganadevata". The Fullara temple which is one of the 51 Shakti Peethas of India is also nearby. The sprawling campus with zero pollution amidst the beautiful landscape of Birbhum is a visual treat.
The Ballavpur Campus is located in the land of Rabindranath Tagore near Visva Bharati University, Shantiniketan The place is a hub of tourist attractions and people from all over the world visit the place all throughout the year. Especially during "Poush Mela" marking the harvest season when the rural artisans set up stalls and exhibit their handcrafted creations alongside live performances of Bengali Folk Music-Baul, Kirtan and Kobigan and "Basanta Utsav" when people irrespective of any religion-caste-economic background engage in this grand fiesta of colours. There is a Deer Park too which is the home to a large number of naturally bred Deer. The Khoai-er-Haat is another attraction for the tourists where one can collect locally made handmade stuff. The beautiful campus here is the perfect place to experience the rich cultural heritage of Bengal.